At Alam Apparel Sourcing, Season Planning is where creativity meets strategy. This is the foundation for building cohesive, trend-forward collections that resonate with your audience and align with your brand identity.
Trend Forecasting & Color Palette
We analyze global and regional markets, combining competitive insights, retail data, and social trends to identify what’s driving demand. From fabric direction to color shifts, we translate market momentum into brand-aligned seasonal color palettes and product strategies that resonate and perform.
Mood board, Storyline, Collection Names & Logo
We bring your collection to life visually and conceptually. Our team creates evocative mood boards, defines the seasonal story, and develops unique collection names that emotionally connect with consumers. If needed, we also craft seasonal logos or icons to reinforce visual identity across the range.
CAD Design & Digital Sketching
Using industry-standard software, we translate concepts into clean, production-ready digital sketches. These CADs serve as the blueprint for development, ensuring every design detail is captured accurately — ideal for sampling, presentations, or factory communication.
Assortment Planning
We support brands in building a well-balanced product line that aligns with both creative direction and business goals, helping structure the product mix. This involves strategically organizing the collection by:
- Category Mix: Ensuring the right ratio of product pieces based on market potential, trend relevance, and brand identity.
- Core vs. Fashion Split: We guide clients on trending silhouettes and core styles that should anchor the season — from hero pieces to capsule essentials.
- Fabric & Trim Suggestions: Early textile direction including fabric GSM, surface textures, and trims that best align with the collection’s theme and production feasibility.
- SKU Depth & Width: Defining how many styles to offer and in how many color ways or sizes, helping brands avoid overproduction or missed opportunity.
- Price Ladders: Structuring products across varied price points — entry-level, mid-range, and premium — to widen consumer reach and improve margin opportunities.
Our goal is to help brands offer collections that are both aesthetically cohesive and commercially optimized, ensuring strong sell-through and minimized inventory risk.